I smell trouble for this business.
On the upside, they’re making a product that people want. If they were making “Sofas U Loathe” or “Sofas About Which U Feel Ambivalent” they would really be in trouble. But they’re making Sofas U Love. It says so right there on their sign. And who doesn’t want to love their sofa?
Hubs loves our sofa so much that he’s made a butt imprint in his favorite spot. Conor has lovingly smeared it with all kinds of substances to show his devotion. Our sofa is an integral part of our family.
However, the first hint of trouble lies in the fact that they didn’t spell out “you”, opting instead for the alphabet letter with the same sound. This seems clever until it’s sitting next to the big sign printed with the word “CLEARENCE”. Now they kind of look like ignorant sofa makers. And don’t you want a smart sofa on which to place your fanny while you’re staring blankly at your boob tube?
Now I’m no spelling genius. I’ll admit to relying heavily on Spell Check. But wouldn’t you think that if you were going to the expense of having two giant signs made, you would double-check the spelling? Sure they only missed one word out of five, which is an 80% success rate, if you’re a glass half full person. However, I feel the need to step into my role as Captain Buzz Kill and point out that the word they misspelled is the biggest, most eye-catching word on the sign. Though spelling isn’t a required skill when building a sofa, attention to detail is and they’ve got two giant details hanging from their store which seem to have escaped attention.
Things don’t look good for this business, UNLESS…
…They’re going for the sympathy factor. Sort of a “We’re struggling so hard that we’ve lost the will to spell” slant. Or even: “We need to sell some sofas in order to afford to educate ourselves.” If that’s their angle, I take back everything I’ve said here. They’re marketing GENIUSES! The Grifters of Furniture Design. Bleeding heart liberals like myself will rush to buy up their sofas in the name of giving back to the community, while furnishing our eco-friendly, equality loving homes. Sales will go through the roof. They’ll be able to afford a luxurious second home in a tropical local and fill it with expensive misspelled signs.
Well played, sirs. Well played.